Cal.com uses Metabase for quick, self-service analytics without relying on engineering.

The Challenge: As a fast-growing open-source scheduling platform, Cal.com needed a scalable, flexible way to understand product usage, customer behavior, and operational metrics without slowing down their engineering team. That’s where Metabase came in.

The Solution: Cal.com chose Metabase for its simplicity and power. By sitting directly on production data, Metabase made it easy to build dashboards, explore data, and share insights without heavy engineering work.

The Results: With Metabase, Cal.com set up a self-service analytics platform on top of their production data. This allowed the team to create dashboards, track important metrics, and easily handle custom data requests from enterprise clients. Metabase helped them speed up workflows and reduce their reliance on engineers.

"Thanks to Metabase I don’t need to ask an engineer to get me some special data from our customer database, I can make that query on my own and help out the customer in minutes vs hours or days. "

Peer Richelsen
co-founder of Cal.com

Cal.com is the open-source Calendly successor that powers scheduling for millions of people around the world.

Why Metabase?

Peer was first introduced to Metabase years ago at Y Combinator, where he saw it used by another founder.

“I was like, ‘Oh wow, I need this,’” Peer recalls. Unlike event-based tracking, which can be inconsistent if not set up perfectly, at Cal.com, Metabase sits directly on production data, offering a straightforward way to visualize metrics without complex tracking scripts.

For Cal.com, this was the ideal solution to handle real-time data insights on their live data.

The data

Cal.com uses Metabase to track metrics like booking volume, user signups, monthly active users, and feature usage, such as which integrations are being installed and how users are interacting with new features.

How Cal.com team uses Metabase

From the start, Cal.com built cal.com/open, a public dashboard showing their key metrics. Without Metabase, this would have required custom engineering work. Instead, the team can easily create and update dashboards without relying on engineers. Metabase also makes it easy for the team to handle ad-hoc data requests. For example, when enterprise clients need specific data, they can quickly generate CSV exports using Metabase’s query builder. This removes the need for engineering support.

The Results

With Metabase, Cal.com got full visibility into their data and enabled their team to answer their own questions. This helped speed up customer support and allowed them to tailor campaigns based on customer behavior.

For example, by analyzing usage patterns, the team identified that barber shops were among the top users of their booking feature. This insight led to a targeted campaign that helped them engage this segment effectively. Overall, Metabase enabled Cal.com to scale its data access, improve customer support, and quickly adapt to emerging trends.