Metabase is best suited for businesses that need a straightforward way for everyone in the team to self-serve analytics. BI that your team will actually enjoy using, at the right price for your scale.

Credit where it’s due - Tableau can be a good fit for larger enterprises or orgs with more extensive data analysis needs, deep pockets, and a lower need for everyone in the org to be able to jump in and run their own reports. It’s got all the bells and whistles - and depending on the maturity of your org, your use case and needs, it may be more than you need.

Metabase is trusted by over 50,000 companies with their analytics, from startups who need their first business intelligence tool through to Enterprises. Metabase open source is the go-to choice for founders and solo-developers to let their teams get answers from data on their own so they’re not running the same reports once a month. Metabase Pro and Enterprise is generally chosen by CTOs, CPOs, Heads of Data who have been there, done that with every other BI tool on the market and need a way to make self-service analytics actually happen.

Metabase and Tableau both cater to internal analytics, as well as interactive embedded analytics for customers.

Metabase is ideal for quick, intuitive data exploration that lets people in your company click around in interactive dashboard and visualizations to learn from data, or create queries with or without SQL.

Tableau may be better suited for complex data analysis and putting detailed visualizations in front of customers.

Metabase is open source with affordable plans available for additional security and governance features, cloud deployment, and fast, unlimited technical help from engineers.

Tableau’s pricing is generally higher with user-based licensing with various pricing tiers depending on the use case.

Metabase and Tableau both let data analysts work in SQL; and less technically savvy people ask questions without SQL.

Metabase lets people ask questions with or without needing to know SQL. The intuitive Query Builder lets non-technical or data savvy people put together analyses with clicks - no SQL necessary. Analysts and data people who prefer to write SQL can fill their boots in the SQL editor.

Metabase and Tableau give people a way to visualize their data and make sense of the numbers. But Metabase is so much more than just a visualization tool. For people who feel like they’re seeing double when staring at columns, it’s an intuitive way to filter and summarize to uncover trends and get insights to make data-driven decisions.

There’s no right or wrong answers here. It will generally depend on your use case, how much you want people to be able to learn from data and run reports on their own without depending on your data team; your preferred data stack, how fast you need to get up and running, your budget, and more.

Again, there’s no “right” answer, but just sayin’ - Metabase will let everyone on your team work with data, integrates with your preferred data tools, gets up and running in 5 minutes flat, and suits all budgets (and you can try it for free).