Embedded Analytics

Get in-product reporting in days, not sprints

Hand-rolling analytics is never what you think it’s going to be. Embed customizable, flexible, and scalable analytics in a fraction of the time, cost, and friction. Get to proof of concept super fast.

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Free 14-day trial Super fast setup Open source
Embedded analytics Embedded analytics hero mobile

Metabase is trusted by over 70,000 companies

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Super fast to prototype, fast to implement, fast to iterate

Sign up, connect to your data, and get your first visualizations on your branch quick.

Get to proof of concept really fast

Let your customers access reports without having to ask, whether you’re just getting ready to go to market or iterating. Quicker than picking a charting library.

Metabase embedding feature has saved our team ton of time and headache! We only had to plug in a snippet of code and it automatically connected to a beautiful dashboard that is maintained non engineering team members!

Fadee Kannah - CTO at CourseKey Fadee Kannah - CTO at CourseKey

Fadee Kannah

CTO at CourseKey

Flexible solutions for every stage

Choose iframes for speed, or the SDK for deep customization. Whether you’re looking for a quick fix to customer requests or investing in value, Metabase has the tools to scale with you.

Metabase has provided a critical component of our product, which gives our customers intuitive analytics while allowing our engineering team to focus on other things that are core to our business.

Thomas Pedersen - CEO & Co-founder, Bunny Thomas Pedersen - CEO & Co-founder, Bunny

Thomas Pedersen

CEO & Co-founder, Bunny

Flexible solutions for every stage

No-code iteration

Query and visualize data, even define custom click behaviour, all in the Metabase UI. Get dashboard modifications down from 2 days of engineering time to 2 hours of Customer Success time.

Embedding Metabase has allowed us to quickly develop, iterate and maintain analytics on our platform that would've taken a lot engineering efforts otherwise. We love Metabase.

Emil Sedgh - Lead Engineer, Rechat Emil Sedgh - Lead Engineer, Rechat

Emil Sedgh

Lead Engineer, Rechat

Flexible solutions for every stage

Multi-tenant and secure to keep customer data separate

Segregate data with granular permissions and strong perimeters.

Keep data secure

Ensure each customer only sees their own data. Define who can view, query, explore, or edit reports—managed with SSO.

Flexible access controls

Set permissions at the org, user, table, even row- or column-level. Manage what data people can see and what they can do.

Permissions in the UI

No dev grows up dreaming of managing permissions. Put permission management in the hands of non-dev team mates.

Our customers build great data experiences

See how leading companies help their users work with data.

Sincera uses Metabase embedding to provide their customers with digital advertising and media insights

Metabase was the embedded solution we were looking for: easy-to-integrate, customizable and performant.

Ian Meyers - Co-Founder at Sincera

Ian Meyers

Co-Founder at Sincera

Read the full Sincera story

Faros uses Metabase embedding to provide visibility and insights to engineering leaders

Full app embedding allows our customers to completely customize their own metrics. This unlocks incredible value for us at Faros and the platform capabilities we provide.

Natalie Casey - Software Engineer at Faros

Natalie Casey

Software Engineer at Faros

Read the full Faros story

The right implementation type for whatever you need

Embed with iframes or an SDK with individual React components. Iframes get you really far, fast. The SDK gives you more granular control and customization. Options to suit all needs.

Check out the live demo
Iframes

Embed charts and interactive dashboards fast with little eng overhead

Customers want data. Check it off your list.
Interactive Embedding
Embedded Analytics SDK for React

More control, more customization

Outrun competitors and boost revenue with reporting as
 a product.
  • Build custom analytics experiences with a powerful alternative to hand-rolling your in-app reporting. Done in a fraction of the time.
  • Customize theming and interactivity per component, per org or user.
  • Manage the UX with custom behaviors, menu items, flows, and formats.
Learn more about Embedded analytics SDK
More control, more customization

Easy to use for all types of customers

Self-service analytics that lets everyone work with data. From the spreadsheet lovers to the data pros.

Appytown screenshot

Embed what customers need

From simple charts to full interactive dashboards and reports with intuitive tools to get what they need from the data.

Instead of reinventing the wheel and building out our own data visualizations within Aula—which would take extensive development and design time—we can simply use Metabase’s embedding to display dashboards for educators within Aula.

Mariana Aguiar - Customer Success
          Consultant, Aula Mariana Aguiar - Customer Success
          Consultant, Aula

Mariana Aguiar

Customer Success Consultant, Aula

Click to explore data and uncover insights

Metabase detects the shape of your data and gives your customers relevant tangents to tap into without you having to manually configure or anticipate them.

Metabase embedding feature has saved our team ton of time and headache! We only had to plug in a snippet of code and it automatically connected to a beautiful dashboard that is maintained non engineering team members!

Magnus Fagerlund - Product
          Marketing Manager, Lime Technologies Magnus Fagerlund - Product
          Marketing Manager, Lime Technologies

Magnus Fagerlund

Product Marketing Manager, Lime Technologies

A simple way for anyone to run reports and analyses

From business users to data pros. Give them the building blocks with models and metadata.

Metabase embedding feature has saved our team ton of time and headache! We only had to plug in a snippet of code and it automatically connected to a beautiful dashboard that is maintained non engineering team members!

Peer Richelsen

 - Co-founder, Cal.com Peer Richelsen

 - Co-founder, Cal.com

Peer Richelsen



Co-founder, Cal.com

Works with your stack for live visualizations and reports, not extracts

Your data stays in your database—Metabase doesn’t ingest it, store it, or do refreshes.

Integrates with your database and stack

Metabase connects to 20+ data sources, with embedding to fit any framework (the SDK works with React. Iframes go with everything).

Open source, proven reliability

No black boxes or vendor lock-in. Backed by a strong community. See under the hood whenever you want to.

Self-host or cloud

Keep control over your data and deployment. Or hand off hosting duties to us with our powerful cloud deployment.

The perfect balance of plug–and–play and customizability

You sweat every detail of your product—we'll make sure your reporting fits right in. Customize labels, colors, fonts, branding, and more for a seamless, ready-to-go analytics experience.

CHART COLORS

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#509EE3

#4C5773

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Lato

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Source Code Pro

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#FFFFFF

#428E60

#4C5773

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Georgia

APPEARANCE

Light

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#22242B

#F25353

#5A6072

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Varela Round

APPEARANCE

Dark

CHART COLORS

#FFFFFF

#509EE3

#4C5773

FONT

Lato

APPEARANCE

Light

CHART COLORS

#22242B

#64BD0D

#5A6072

FONT

Source Code Pro

APPEARANCE

Dark

CHART COLORS

#FFFFFF

#428E60

#4C5773

FONT

Georgia

APPEARANCE

Light

CHART COLORS

#22242B

#F25353

#5A6072

FONT

Varela Round

APPEARANCE

Dark

Track how your in-app reporting is used

Usage analytics gives you insights into who’s doing what, when so you can optimize and know when it’s time to ramp up.

  • See how often people use your customer-facing analytics. Validate your investment in your in-app reporting set up.
  • Understand what your customers are most interested in. Give people more of what they want and archive unused content.
  • Get a comprehensive activity log for auditing and security purposes. You can even set alerts to be notified about unusual activity in your analytics.
Learn more
Track in-app-reporting

Help from our world-class success team

We don't like to brag, so we'll let our customers do it for us.

With Embedding on Pro and Enterprise plans, you’ll get access to:

  • Support from actual technical experts. We’re all avid Metabase users, so we’ve been in your shoes.
  • Help with whatever your problem is, be it admin troubleshooting or advice on best practices.
  • No chat bots, no hold lines, no customer service runaround. Just email us, we’re right here.

“The expertise and engagement of the Metabase team stands in stark contrast to that which we've received from Looker over the past 18+ months and, in previous lives, Tableau.”

review headshot
Dave Holmes-Kinsella
Head of Data Science, Synctera

“10/10. Metabase support is the best in the industry and serves as a shining example of what we try to achieve for our own customers.”

review headshot
Philip Lorenzo
Head of Data, StructionSite

“Johannes is a world class support engineer. I really give him 5 stars for the help he provided. All responses were very fast, to the point, and helpful. I couldn't ask for better support. A true expert.”

review headshot
Chad Remesch
CTO, The Lobby

“I got excellent and timely response to my question. Thank you for the level of detail you provided, you made me feel that if we migrate our installation to your cloud service, we will have your support.”

review headshot
Michael Masouras
CEO, Motohunt

“Johannes is the best! He always gives thorough responses and next steps that help us manage expectations with our end users.”

review headshot
Meghan Maloy
Senior Analytics Engineer, Datadog

“I really appreciated how fast Luis was to respond, and how straightforward his recommendations are. You're awesome!”

review headshot
Aimée Walker
Technical Engineer, Revenue.io

“The response was specific on all my raised points and it came back very quickly!”

review headshot
Andrea Mazza
Marine Data Analyst, Breeze

“The expertise and engagement of the Metabase team stands in stark contrast to that which we've received from Looker over the past 18+ months and, in previous lives, Tableau.”

review headshot
Dave Holmes-Kinsella
Head of Data Science, Synctera

“10/10. Metabase support is the best in the industry and serves as a shining example of what we try to achieve for our own customers.”

review headshot
Philip Lorenzo
Head of Data, StructionSite

“Johannes is a world class support engineer. I really give him 5 stars for the help he provided. All responses were very fast, to the point, and helpful. I couldn't ask for better support. A true expert.”

review headshot
Chad Remesch
CTO, The Lobby

“I got excellent and timely response to my question. Thank you for the level of detail you provided, you made me feel that if we migrate our installation to your cloud service, we will have your support.”

review headshot
Michael Masouras
CEO, Motohunt

“Johannes is the best! He always gives thorough responses and next steps that help us manage expectations with our end users.”

review headshot
Meghan Maloy
Senior Analytics Engineer, Datadog

“I really appreciated how fast Luis was to respond, and how straightforward his recommendations are. You're awesome!”

review headshot
Aimée Walker
Technical Engineer, Revenue.io

“The response was specific on all my raised points and it came back very quickly!”

review headshot
Andrea Mazza
Marine Data Analyst, Breeze

Why not just build it?

DIY and Charting libraries:
  • Seems simple at first but quickly balloons in scope. Think permissions, new visualization types, arbitrary filters, sorting, export buttons (psst, are you still awake?)
  • Requires ongoing dev time for maintenance, bug fixes, security, and scaling.
  • No built-in permissions, multi-tenancy, self-service analytics, or exports.

Other Embedded Analytics solutions:
  • Steeper learning curve for users to be able to run reports on their own.
  • Can still take months to get to POC.
Metabase:
  • Fastest time to value — get started in hours
  • Cost-effective — priced transparently, with no vendor lock-in
  • Built-in security — granular permissions, and multi-tenancy
  • Open-source flexibility with deployment options
Check out the live demo

For developers: FAQ

For more info on how it works and getting set up fast, head to the docs or check out the Quickstart.

How does Metabase perform when embedded in our app?

Metabase is optimized for speed and runs live on your data—no waiting on extracts or syncing. Charts and dashboards load quickly, and performance scales with your infrastructure.

How customizable is it?

White label your iframe embedded charts and interactive dashboards with no code and enough tools to get it where you need it without overwhelm. Use the React SDK for custom analytics components that integrate with your UI with CSS theming options.

Security & compliance?

Absolutely. Metabase is up to date with first-class compliance, like SOC2 Type II, GDPR, and CCPA. Fine-grained permissions, multi-tenancy, usage analytics and audit logs, and self-hosting available.

Can we iterate from iframe to the React SDK later?

Yes, and that’s a common path. Start fast with iframe embedding to validate demand, then move to the SDK for a more integrated, branded experience. Metabase supports both workflows with minimal friction.

customer-facing-analytics-with-metabase

Join our live webinar on customer-facing analytics.

See what's possible with Metabase and ask your questions.

Register now